Beating US President Donald Trump, Prime Minister Narendra Modi is now the most followed world leader on photo sharing platform Instagram.
His account boasts of a whopping 6.9 million followers.
According to a global study "World Leaders on Instagram" that analysed the activity of around 325 Instagram accounts of heads of state and government and foreign ministers over the last one year, Modi is also the most "effective world leader" on the platform, a conclusion that was reached based on the comments and likes that his posts garner.
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PM Modi has put out 101 posts till date on the Facebook-owned social media platform which is used for sharing photos and short videos.
Trump, who occupies the second spot, has 6.3 million followers while Pope Francis is in third place with 3.7 million followers, ahead of the White House account with 3.4 million followers.
The study, undertaken by public relations firm Burson-Marsteller, claimed Modi's posts receive an average of 2,23,000 interactions (comments and likes). "Leaders around the world are creating online communications that convey global social and political context while also sharing a sense of personality and creativity," said Don Baer, CEO of Burson-Marsteller, in a statement.
Seventy-three heads of state, 38 heads of government and 28 foreign ministers maintain personal pages on the platform, it said.
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